Natural.No Irritation

Our Ingredients

The Essentials of Primal Earth Skincare

At Primal Earth we believe that natural ingredients are better than synthetic ones. And by using ingredients such as Mamuku fern extract to lubricate, Harakeke flax oil to heal and protect and Aloe Vera to hydrate we can create products free of the toxic irritants so common in other products.

ALOE VERA EXTRACT – Key Function: Healing

A North African native, the long known healing properties of Aloe Vera have seen it spread throughout the world. The gel in the leaves stimulates cell regeneration providing health benefits that have been used for medicinal purposes for more than 3500 years. A vast amount of research has been done on Aloe Vera which has proven to be very effective in the treatment of various dry skin disorders such as eczema. It is often used in cosmetics for its moisturizing, anti-inflammation and antifungal properties.

MAMUKU FERN EXTRACT – Key Function: Healing and lubricating

The Mamuku fern is commonly found throughout the North and South islands of New Zealand. Historically Maori people used it as a poultice for minor skin irritations and afflictions. Today, Mamuku is used as a natural skin lubricator providing healing razor glide and slip.

HARAKEKE FLAX - Key Function: Antiseptic, soothing & healing

Harakeke is a striking plant that features dominantly in the New Zealand landscape. It is native to New Zealand and a handful of Pacific Islands. Harakeke is renowned for the clear polysaccharide gel exudates produced on the surface of leaves at the base. This gel is often referred to as the New Zealand Aloe Vera gel. We use it extensively in our products for its skin soothing and hydrating properties. It is a superior natural alternative to petro-chemically derived synthetic gels.

GREEN TEA EXTRACT - Key Function: Antioxidant & Anti-irritant

Green Tea Extract is an active anti-oxidant and anti-inflammatory. In addition, it has the ability to inhibit collagenase–the enzyme that degrades collagen and the vascular endothelium. It is commonly used in sensitive skin and hair care products to improve strength and gloss.

COENZYME Q10 – Key Function: Antioxidant

Coenzyme Q10 (Co Q10) is a relative newcomer to the skin care industry. Yet, its value for general health and nutrition is rather well known and well researched. CoQ10 has at least two important roles in the body. First, it is one of the essential cogs in the biochemical machinery that produces biological energy (ATP) inside the cells. Second, CoQ10 is an antioxidant. It helps neutralize harmful free radicals, which are one of the causes of ageing.

What is NOT in Primal Earth Products

Among the nasty things you might find in competitor’s products, but which ours are free from include:


We have a good resource of researched papers on the discussions tab at our PRIMAL EARTH facebook page and we encourage you to find out more about them and their effects by checking out these independent sites below:

And of course, we only test our products on willing and eager human participants, not animals.


100% Vegetarian. No: Animal Testing, Artificial Colours,
Parabens or Phthalates. (No BS).
Just New Zealand naturally active ingredients that work.