Natural.No Irritation

Our Philosophy

We live in a world that is increasingly loading us up with stress, toxins, chemicals and artificial stuff. Our skin deserves better, and with Nature providing us with so many exceptional ingredients that won’t irritate like a chemically laden product will, to us it’s obvious. That’s why our men’s skincare and shave products are packed with potent, natural and certified organic, plant-based ingredients. We hand select all the ingredients, and craft and manufacture everything in our certified organic lab right here in New Zealand. All to help you improve your skin fitness, naturally.

Our Story

Primal Earth founder Shane Young suffered from irritated skin for a long time. He tried every ‘sensitive’ offering on the market, only to find they were all loaded up with artificial chemicals – further inflaming and irritating his skin. So, he set out to create plant-based, natural products that are free from harsh chemicals + artificial ingredients – the result: a men’s shave and skincare range built on performance, designed to reduce irritation and improve skin appearance.

Primal Earth has gone on to become NZ’s best-selling Natural men’s skincare range and is now stocked in some of the leading retailers in Australasia and Asia. Consisting of both shave and skincare products, Shane and the team remain committed to the brand oath they created at the start of the Primal Earth journey – to only ever contain naturally safe, effective ingredients for powerful results.

All at great prices and in convenient locations – click here to find a local stockist.


100% Vegetarian. No: Animal Testing, Artificial Colours,
Parabens or Phthalates. (No BS).
Just New Zealand naturally active ingredients that work.